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CAMPAIGNS
DELANCIA MUSIC FESTIVAL
VIBRANT BEATS, PHILLY STREETS
The campaign promotes a two-day DJ music festival in Philadelphia during Pride, featuring House and Techno nights. Proceeds benefit local queer DJs and the William Way LGBT Community Center. The messaging emphasizes inclusivity, celebration, and support for the LGBTQ+ community, aiming to attract attendees by combining top-notch music with a meaningful cause. The tone is enthusiastic and inviting, encouraging participation and community support.
SEATTLE: THE UNDERGROUND CITY
DISCOVER THE DARK SIDE OF SEATTLE
Join our "Seattle: The Underground City" tour and explore the hidden depths of Seattle. This captivating travel campaign invites adventure-seekers to wander through shadowy passageways and abandoned storefronts beneath modern streets. The slightly spooky tour combines early pioneer tales with ghostly legends, creating an atmosphere of mystery and intrigue. Perfect for history buffs and those with a taste for the eerie, this tour promises an unforgettable journey through Seattle’s secret underworld.
LETTERBOXD PAPER CAMPAIGN
In this innovative Letterboxd campaign, VIP members who have rated over 100 movies are rewarded with a personalized book of their favorite movie posters. Titled "A Cinematic Compilation of Your Favorite Films," this offering transforms digital engagement into a tangible keepsake. The campaign underscores Letterboxd's appreciation for its community by providing a meaningful and visually stunning gift, showcasing members' cinematic tastes. This initiative deepens user loyalty and enhances the overall Letterboxd experience by bridging digital interactions and physical memorabilia.
FROM SCREEN TO PAGE: YOUR CINEMATIC JOURNEY CAPTURED
THIS IS ART.
CELEBRATING CREATIVITY, HONORING DRAG
The "This Is Art" campaign advocates for recognizing and protecting drag queens in the South as artists. It challenges discriminatory laws that target drag performances, emphasizing drag's role in self-expression, storytelling, and community-building. By celebrating drag's artistry and individuality, the campaign seeks to dismantle prejudices and promote acceptance and protection for all forms of artistic expression.
This project was made in partnership with copywriter/account manager Grace Franklin
Duolingo
DUOLING X REAL HOUSEWIVES
#LearnLikeAHousewife
Duolingo x Real Housewives is a fun way to encourage Gen Z and millennial Duolingo users to practice and continue using the app. Former and current housewives would be animated Duolingo style and notifications would be their famous lines or a spinoff of their famous lines. This campaign would be featured mainly on TikTok and the Duolingo app.
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